Most higher education institutions depend on some combination of tuition revenue and enrollment-based state funding to meet target goals. Hence, finding and enrolling best-fit students are just the first steps in building relationships that deepen over the entire student learning lifecycle. So when considering a new system, it is important to take the necessary time to plan and create a system built with your own parameters while bearing in mind the following factors:

• Begin with the end in mind
• Break down the silos
• Communicate early and often
• Don’t boil the ocean
• Celebrate success