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Workshop Overview

The workshop will cover the following:

  • How to identify the target audience and community needs?
  • How to create targeted marketing messages that compel directly to the needs of your community?
  • What are the best/proper methods and techniques to reach out to the community?
  • How to develop a marketing strategy? Case studies and practical exercises.
  • What are the best/ proper practices to identify and use marketing channels effectively?
  • What are the applicable tips of thinking then marketing out of the box?
  • What are the next steps you will take to implement new marketing plans and ideas into your library?

 

Workshop Objectives

By the end of this workshop, participants will be able to:

  • Understand the role marketing can play in changing the perception of their library and/or increasing the usage of their resources and services.
  • Develop and implement a marketing/communication plan designed to increase awareness and usage of specific products and services targeted at specific audiences with measurable results, such as: 
    • Articulate the problem to be addressed with their marketing campaign;
    • Identify the audience they intent to reach;
    • Identify outcomes and set goals;
    • Develop a marketing plan;
    • Have a clear vision on how to implement the plan; and
    • Define a way to measure and evaluate the results.
 

 

Workshop Language: 

English- with immediate Arabic translation

 

Workshop Moderator

The workshop will be facilitated and moderated by Marketing Library Expert with outstanding  experience in applying creative and innovative methods and techniques in marketing library services  and able to transfer his knowledge to the audience and train them effectively.

 

Workshop Format

The workshop will adopt and utilize the following forms and mechanisms:

  • Presentation;
  • Group discussion;
  • Role playing; and
  • Brainstorming.

 

Participation Certificate

Each participant in the workshop will receive an Authenticated certificate from SLA-AGC and Naseej Academy representatives for his/her participation and remarkable engagement.

 

The Targeted Audience

Workshop suitable for:

  • Heads of Library Services Departments in Special/Academic Libraries.
  • Librarians, information specialists and other individuals who works in library services departments.
  • Audience from other departments (like Acquisition, Technical, Reference... etc.) are welcomed to enrich the workshop discussions.

 

Date and Time

  • March 5 – 6, 2017 (Sunday & Monday)
  • From 8:00 am – 2:00 pm.

 

The Place

 

Workshop cost

Early bird registration: 

(If you complete registration and payment by February 15th, 2017,  your registration will also cover SLA conference registration fees)

SLA member: 850 USD (SLA conference registration fees included)

Includes workshop registration fees, and 2 nights at the Diplomat Radisson Blu Hotel (Single room)

Non-SLA members: 900 USD (SLA conference registration fees included)

Includes workshop registration fees, and 2 nights at the Diplomat Radisson Blu Hotel (Single room)

Payment method: (via Bank Transfer) to the following account:

  • Riyad Bank – Malaz, Riyadh, S. A – KSA
  • Account No. : 2860431149901
  • Riyadh Bank, Saudi Arabia
  • IBAN :  SA63 2000 0002 8604 3114 9901
  • Swift Code: RIBLSARI
  • Beneficiary Name: Arabian Advanced Systems
  • e-mail the transfer receipt to this email: info@naseejacademy.org

 

Regular Registration

SLA members: 850 USD

  • Includes workshop registration fees, and 2 nights at the Diplomat Radisson Blu Hotel (Single room)
  • (Not included: SLA conference registration fees included)

 Non-SLA members: 900 USD

  • Includes workshop registration fees, and 2 nights at the Diplomat Radisson Blu Hotel (Single room)
  • (Not included: SLA conference registration fees included)

 Payment methods

Via Bank Transfer to the following account:

  • Riyad  Bank – Malaz, Riyadh, S. A – KSA
  • Account No. : 2860431149901
  • IBAN :  SA63 2000 0002 8604 3114 9901
  • Swift Code: RIBLSARI
  • Beneficiary Name: Arabian Advanced Systems
  • e-mail the transfer receipt to this email: info@naseejacademy.org

 OR In cash upon arrival to the workshop venue.

 

Notes:

  • Registered people will be responsible for their own flight tickets and visa.
  • please deduct 100 USD from all the above mentioned fees if you are not interested in the 2 nights hotel accommodation.

 

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Get Free Widget

Seats are limited,  Early registration guarantees your seats.

 

For more information:

e-mail: info@naseejacademy.org

Or Call Mr. Saied Ali on: +202 25980500 Ext. 2145