Workshop Overview
The workshop will cover the following:
How to identify the target audience and community needs?
How to create targeted marketing messages that compel directly to the needs of your community?
What are the best/proper methods and techniques to reach out to the community?
How to develop a marketing strategy? Case studies and practical exercises.
What are the best/ proper practices to identify and use marketing channels effectively?
What are the applicable tips of thinking then marketing out of the box?
What are the next steps you will take to implement new marketing plans and ideas into your library?
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Workshop Overview
The workshop will cover the following:
Identify Accreditation, its types, Levels and Organizations.
Explain and discuss the importance of accreditation for both library and University.
Identify and discuss accreditation standards, requirements, processes and procedures from the library perspective.
Analyze and Evaluate examples of Library Self-Evaluation Reports (LSERs): Discussion groups.
Develop Library Self-Evaluation Report (LSER): Requirements and procedures
Case Studies.
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